Internet Marketing Company - Blomold Media - Conversion Optimization  
 
 
 
Internet Marketing Company - Blomold Media - Conversion Optimization
 
  SERVICES
Internet Marketing
Conversion Optimization
Web Re-engineering
PPC management
Online PR
Email Marketing
Web ROI Audit
Web Usability Auditing
Competitive Analysis
 
 

 

WEB USABILITY AUDIT

Visitors are looking for convenience, ease-of-use, helpful information and security. The long-term objective is to increase site usability through refinement, measurement, further refinement and further measurement. Thorough review and analysis of your analytics can tell immensely valuable information of the visitorís behavior within your website like how they landed on your website, what pages they visited, what products / services they checked, and whether they made a decision online or turned away from your website, and if they turned away, which part of the site they were in when they made a decision to leave the site, etc. Careful analysis of this information will give you an insight on various aspects within the site or the marketing campaign which in effect incases the user exit ratio. There may be many things which contribute to this scenario, like you might have targeted a wrong market, the site may not have enough information on the products or service that helps the user to make a decision online, a confusing navigational structure, or not enough payment options etc are few of the many.

By performing a usability audit, you can not only increase conversion rate, but also effectively reduce the Cost per Acquisition.
 
 

 
Internet Marketing Company - Blomold Media - Conversion Optimization

Internet Marketing Company - Blomold Media - Conversion Optimization